Samsung Ostrich “Do What You Can’t” Campaign (Watch It Fly!)

This was perhaps the best TVC of 2017. Samsung’s Ostrich. An icon of their #DoWhatYouCan’t campaign, plus the fact it won multiple Cannes Lions, this TVC made a dramatic twist in showcasing how VR can transport you to other worlds in an instant, in a seemingly realistic way. With this film, Samsung took a beautiful ostrich and allowed it to take to the air and become something unimaginable for an ostrich… All set to Elton John’s “Rocket Man” and made by Leo Burnett Chicago.

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